In Memory


Frank Lane, Jr


Posted: 3:17 p.m. Thursday, Nov. 15, 2012

Frank Lewis Lane Jr., 68: He helped people, companies, develop brands


Frank Lewis Lane Jr., 68: He helped people, companies, develop brands photo


Frank Lane worked in the marketing industry for more than 40 years.

By Michelle E. Shaw

If it was college football season, Frank Lane kept a visual reminder of the Georgia Bulldogs’ weekly progress at his marketing firm.

“He had this stone bulldog that sat outside his office,” said R. Elizabeth Houlihan Seabaugh, who used to intern with Lane. “When they lost, he’d turn it around so its head was in the corner. When they won, it would face forward, and everybody could be happy.”

Lane’s love and devotion to the University of Georgia, his alma mater, was indicative of his approach to life, Seabaugh said.

“I’ve never known anybody who is so passionate about everything they’re involved in,” she said. “It just seemed to be his nature.”

Frank Lewis Lane Jr., of Atlanta, died suddenly Nov. 7, at his residence in Celebration, Fla., from complications of heart disease. He was 68. His body was cremated by Baldwin Brothers Cremation Society in Florida, and a memorial service is being planned for a future date.

A native of Atlanta, and product of Southwest High School, Lane graduated from UGA with a degree in marketing in the mid-‘60s, said his son Joshua P. Lane, of Woodstock. His first job was as a copywriter, but it wasn’t long before he was off to bigger and better things, according to his resume.

Frank Lane started working in brand development in the late-‘60s, for companies like Procter & Gamble and SC Johnson Wax. At the ripe young age of 34, he was named president and chief operating officer of Neutrogena Products. In the early-‘80s, he left the company and returned to Atlanta, where he launched his marketing consulting firm, FrankLane Ltd.

“My dad had an uncanny ability to, when faced with complex business scenarios, cut through all of the clutter and distill it all down to what mattered,” Josh Lane said. “He was greatest at simplification of an idea, and that is what so much of marketing is.”

At the time of his death, Frank Lane was working at his firm in Atlanta and at Channel Intelligence, with his son, in Celebration.

“He was our chief marketing officer,” said Doug Alexander, the company’s chief executive. “I’ve worked with a number of very talented marketing people, but I’ve never met anybody the was better at getting to the core essence of a product or brand, and doing in a way where the consumer makes an emotional connection, than Frank.”

Although Lane spent more than 40 years building his marketing career, he used the same skill set in the lives of his family and friends.

“His personal mission statement was to help other people realize their highest potential,” Josh Lane said of his father. “Not just companies, but individuals, and not just while they were at work, but in their personal lives as well.”

In addition to his son, Lane is also survived by his daughter, Jessica S. Lane of Marietta.

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11/18/12 07:10 PM #1    

Olin Williams

Frank was truly my best friend over the years and I'm so glad we got together at our reunion. He was a fantastic guy and I know Jessica and Josh, his children, are proud of him and his many accomplishments over the years. I'm still in shock. My thoughts and prayers are with Frank's family and friends. Rest in peace.

11/24/12 07:45 PM #2    

Lane Hartley (Hartley)

Frank wrote kind words on every person's page who had passed away because he felt everyone deserved to be remembered with kind words.  Frank, you were very caring and thoughtful of others.  You made many of us smile!  I'm so glad I got to see you at the 48th and 50th reunion!  Thank you for being such a good person!!

11/26/12 03:29 PM #3    

Carl Farris

I use to tell Frank how successful he would be with his brain and my good looks.  Looks like he made it pretty well by himself.  By the way----Thanks for not covering your test answers in classes we had together.  We'll all miss you. 

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